Dear Digital Marketer,

There is no shortage of customer data in today's marketing departments. But if you're like most marketers, you aren't using it to its full potential. This "data rich, insight poor" phenomenon is examined in a new Aberdeen white paper, which identifies common analytics challenges — and shows how you can rise above them.

This Aberdeen study pinpoints five key analytics competencies that best-in-class marketers possess that help them drive profits. Download this report to discover some of their secrets, including:

Are you ready to put advanced analytics to work for your company? Download the Aberdeen white paper now to learn how today's top performers are turning data into profit.