By offering an additional layer of incentives we are giving our partner merchants a great tool to build loyalty and also promote their brand through social sharing.

April 26, 2012

Sitomic, a mobile marketing platform that specializes in QR code integration with mobile campaigns, announced today a significant enhancement to its coupons service. This new functionality allows merchants to offer additional discounts to consumers that share the coupon with friends on Facebook. This extra incentive can be tailored by the merchant to be an immediate or future percentage savings discount, or another benefit such as free or expedited shipping.

Sharing the coupon offer is simple and can be completed in one click. The Sitomic coupon solution is perfectly suited to direct mail and other printed campaigns that utilize QR codes. Instead of linking directly to a non-custom home page, Sitomic allows businesses to jump right to an offer after code scanning. The consumer can then save it for later or easily share it with others, a more direct and engaging method for capturing consumer’s interest.

“By offering an additional layer of incentives we are giving our partner merchants a great tool to build loyalty and also promote their brand through social sharing,” said Dmitri. “A single piece of direct mail can cost 50 cents to a dollar, an expense that can be hard to justify. Our service makes direct mail a much more viable ROI campaign, as a single piece of mail can potentially reach thousands of eyeballs through Facebook. We give the consumer a tangible reward for their sharing, which makes them much more likely to repeat that action with our customer’s future offers.”

Sitomic offers a tracking manager feature that allows clients to actively generate unique URLs and QR codes for each advertisement in order to properly analyze end results and A/B testing. The coupons can be viewed by any user with a smartphone or tablet device and they do not require a coupon app to open.

More information about Sitomic’s multiple mobile-based solutions can be found athttp://www.sitomic.com.

ABOUT SITOMIC:

Sitomic.com is a Mobile Marketing Platform that allows businesses to generate measurable results by integrating mobile campaigns with QR codes. Sitomic’s core services include mobile coupons, real estate listings optimized for mobile devices, andmobile business cards. Each solution is self-service for the client user, allowing them to build engaging and effective content without requiring technical expertise.