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Friday, April 13, 2012
Social Analytics Whitepaper
Actionable Social Analytics: From Social Media Metrics to Business
Insights shows you a new framework to take advantage of 'big data' in
a big way, turning social data into a business asset.
Social marketing offers a unique opportunity to measure the pulse of
our users, become more effective in our outreach, and engage customers
to encourage brand advocacy and more sales. But with the sheer volume
of social activity, how can marketers process and take action on
seemingly endless social data?
That's where social analytics comes in. Social analytics equips
marketers with the insights they need to understand consumer attitudes
and behaviors and to harness these insights for business value.
Actionable Social Analytics: From Social Media Metrics to Business
Insights delivers a new framework for driving actionable social
analytics to increase marketing and sales effectiveness.
Download this whtiepaper to learn:
- How to define social analytics as a discipline
- How to use The Social Analytics for Marketing and Sales
Effectiveness Framework
- Strategies for processing both internal and external social data
- Monitoring strategies that contribute to sales
We've gathered an all-star lineup of contributors, including Jim Sterne
(eMetrics Marketing Optimization Summit, the Web Analytics Association,
and author of Social Media Metrics: How to Measure and Optimize Your
Marketing Investment), Marshall Sponder (WebMetricsGuru and author of
Social Media Analytics: Effective Tools for Building, Interpreting,
and Using Metrics), Connie Bensen (senior manager, community strategy
and execution at Dell), Jonas Klit Nielsen (founding partner at
Mindjumpers), and Taulbee Jackson (president ad CEO of digital agency
Raidious).
Download Actionable Social Analytics: From Social Media Metrics to
Business Insights today!
http://aj.600z.com/aj/118715/0/cc?z=1&b=118682&c=118714
** Social Engagement Whitepaper **
http://aj.600z.com/aj/118715/0/cc?z=1&b=118684&c=118714
Drive social engagement for marketing success with Social Engagement:
How to Crack the Code of Social Interaction.
"Engagement" is a hot word these days but what does it really mean? Why is
it important? How do you drive it? How do choices such as the day and time
of a post affect interaction with content, engagement and loyalty? This
paper explores those questions, citing research and comments by social
media marketing thought leaders, and drawing on a recently completed
analysis of aggregate data collected across all Awareness, Inc. clients,
including more than 250,000 posts published to Facebook, Twitter, YouTube,
SlideShare, Flickr and WordPress, and the 31+ million interactions on
those posts over the course of 2011. The result is an insightful view of
how content performs in the social sphere and how marketers can get the
most from each post.
Engagement benefits companies in terms of amplification, brand loyalty,
customer expectations, and EdgeRank. In Social Engagement: How to Crack
the Code of Social Interaction, you will learn:
-- What day of the week to post
-- What time of day to post
-- Where to post
Engagement is the enduring effect of content to motivate an audience to
do something; motivate your audience with data proven best practices.
Download Social Engagement: How to Crack the Code of Social Interaction
today!
http://aj.600z.com/aj/118715/0/cc?z=1&b=118684&c=118714
(c)2012 Awareness, Inc. | 25 Corporate Drive Burlington, MA 01803.
All rights reserved.
