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Tuesday, May 1, 2012

Analyze This: Transform Customer Data into Actionable Insight


IBM Generation C Enterprise Marketing Management
Step Two - Analyze
Analyze This: Transform Customer Data into Actionable Insight

Analyze in order to prioritize. Every insight you gain, across every channel and program, leads to a deeper understanding of what customers want today—and what they'll need tomorrow.

Watch this webinar to find out how to use in-depth analysis to drive targeted action.


Register for the Webinar »


Join us to learn:

  • How analytical capabilities help you measure, benchmark and monitor key performance indicators
  • Ways to analyze the influence of every exchange with your customers—from first impression to final conversion
  • How to gain a clear view of the whole customer across their lifetime and in order to continually deliver value
Step Two - Analyze
Register for Webinar
Tuesday, May 8, 2012
10:00 AM PDT | 1:00 PM EDT
Duration: 1 Hour
Register for Webinar
Speakers

Srividya Sridharan
Analyst, Customer Intelligence
Forrester Research, Inc.
Akin Arikan
Interactive Marketing Evangelist
Enterprise Marketing Management
IBM

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