Wednesday, June 13, 2012 | 2:00 p.m. ET/11:00 a.m. PT
The good news is that highly effective, accountable marketing tools are available for achieving growth in 2012. Across all industry segments, marketers are focused on the most effective and efficient strategies for delivering optimal return-on-investment. They are taking a three-pronged approach that merges high-quality data sources, high-impact direct marketing, and new trigger-based personalized marketing techniques. The responses and data gathered via one channel are leveraged in the next customer contact.
This session will explore specific marketing campaigns and how they deliver bottom-line results. Presenters will discuss:
Campaign objectives
Initial data sources
Channels used to reach the target audience
Data gathered at various touch points
How data is used to drive the next customer interaction
The ultimate business results
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Can't make it on June 13? No problem! Target Marketing Group webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.
