Thirty-five percent of online revenue will come from the e-Newsletter, which is easy to produce and very easy to sell--if done right.

Austin, TX May 25, 2012

--Why every business needs an e-Newsletter--

e-Newsletters are key to attracting new advertisers. Through an e-Newsletter, a company can push relevant information and have immediate impact. The following explains how to create a successful e-Newsletter while gaining a profit.

--The Good News--

Thirty-five percent of online revenue will come from the e-Newsletter, which is easy to produce and very easy to sell--if done right. Fortunately, advertisers already understand how email works overall and will not be confused on what to do. Plus, sending out information about new products gets advertisers excited. One should use flyers or postcards to promote the e-Newsletters, then use the e-Newsletter to promote their magazine.

--Gathering e-Mails--

It is important to remember that one will only be successful if they are committed to their company and want to expand and bring in more revenue. The company should gather e-Mails and send out surveys to those on the list to help gather new information. Giving incentives to signing up is always the most effective way to do this.

An interesting way to avoid losing customers is to hold “contests” once a month where subscribers can win prizes just for receiving the company's email. It's key to remember that if someone is constantly subscribing, it means they are very interested in what thecompany has to offer. It's crucial to incorporate social media into contests as well, as it will help the e-Newsletter content reach more people.

--Using a Top Tier Collection System--

Cheap is not always better. Company's should get a provider that is going to get them at least a 90% response from their audience. They should avoid providers that are going to be spamming subscribers because they will unsubscribe.

--Double Opt-In--

Some people are skeptical about whether they should give the option of opting-in twice to subscribe. It is a great idea. By asking someone for permission two times if they are sure they want to receive an e-Newsletter, one can be assured they are interested in the content.

--The Rule of 3--

Everything in life happens in three degrees. It's a 3D world, baseball has three strikes and there are three legs on a stool. Why should e-Mails be any different? It's a good idea to break e-Mails into 3 lists and send one e-Mail to each subscriber per month. It is very important that all 3 emails are 100% of the same niche and have the same topic. One should brainstorm what each e-Mail should be about that will not lose subscribers. A good idea is having an e-Newsletter that talks about “New Services” and one about “New Products.” The best part about these 2 letters is that the advertiser will provide most of the information and the company doesn't need to be looking for someone to write the content.

--Press Releases--

Press releases are sent by the dozen to many companies, many coming from various magazines, each of which have a new product and want to be put in the recipients' press releases. These types of people are prime for e-Newsletter as they can be added to the “New Product” e-Mail--for a fee. Most advertisers will do this because they want their product out there immediately.

--e-Newsletter Calendar--

Finally, one should create a calendar, brainstorming the topics and setting a goal of three, then assign who is going to collect all of this information. It's important for a company to know all of their numbers and who their content is reaching, because every prospective advertiser will ask.

Catch the entire presentation on e-Newsletters here.

MEET THE EXPERT:
Ryan Dohrn, CEO of Brain Swell Media LLC

Ryan Dohrn is an Emmy award winning TV producer, has overseen over 3,000 Web site builds, is a nationally acclaimed speaker, has been featured in USA Today, on ABC, CBS and FOX TV stations, on Forbes.com and has personally impacted millions of dollars in online and related media revenues for media companies large and small.

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