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 | | | Successful B2B inbound marketing campaigns are built on a strategic keyword foundationYour keywords are a foundational element of your SEO and inbound marketing efforts—it's essential that you choose them wisely. This requires a strategic approach to your keyword research, and one that's different from building a paid search list. Get this critical first step right and you'll maximize both traffic and leads from your inbound campaigns. So how do you get started? Download 5 Steps to Building a Strategic B2B Keyword List.. You'll learn how to: - Ensure that your keywords align with your business goals and target audiences
- Find great 'seed' keywords to get your research off to the right start
- Use keyword suggestions tools strategically
- Evaluate relevancy, volume, competition and ability to convert as part of your decision criteria
- Establish benchmarks and meaningful tracking metrics
Get 5 Steps to Building a Strategic B2B Keyword List to ensure that your SEO and inbound marketing efforts are built on a strategic keyword foundation. |
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| About OptifyOptify delivers an integrated top–of–the–funnel solution for marketers responsible for fueling their company's growth. Optify helps professional B2B marketers reach more buyers and generate more demand for their products or services month-after-month.  | |
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