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Thursday, June 21, 2012

Creative matters: optimizing Facebook pages for brands.

Register now >>http://aj.600z.com/aj/121991/0/cc?z=1&b=121986&c=121988

The new Timeline format for Facebook Brand Pages, introduced earlier
this year, offers exciting new opportunities for reaching audiences
with your brand story. Early marketing research indicates the Timeline
format can help enhance engagement and interest in your brand. A study
by Simply Measured showed an average increase of 46% in engagement
per post and a 14% increase in overall fan engagement for pages that
have moved to the Timeline format.

With the Timeline format, it's important to have a clear understanding
of how to best leverage its components and features in order to
optimize the brand experience on your pages.

This 45-minute session will provide:

- Practical insights and considerations that can help you best take
advantage of this new format based on your social marketing goals

- Recommendations on how to use these pages to express your brand
visually with engaging features such as a cover image, profile
pictures, views, and apps

- Key considerations for the types of posts to leverage to
support your brand story

Register now >
http://aj.600z.com/aj/121991/0/cc?z=1&b=121986&c=121988