Follows Tribalization of Business study to explore intersection of Trust, Engagement and Social Media in the Workplace

• 
  

Most organizations cut their social media teeth through marketing, and by now, the value of engaging with customers directly and non-stop is clear. The organization itself is the next frontier,” said Janet Swaysland, a Human 1.0 advisor

Cambridge, MA and San Francisco, CA (PRWEB) June 13, 2012

It’s a contemporary chicken and egg question: Does a company’s use of social media inspire trust, or does a high trust environment accelerate social media use? And how are employee passion, pride and empowerment associated with social media policies and practices? Today Human 1.0, a social business consulting and research firm, in collaboration with the Great Place to Work Institute and the Society of New Communications Research, is launching the "Social Workplace Trust Study" designed to shed light on these and other questions of keen interest to anyone concerned with employee engagement, recruitment and retention, and people-powered competitive advantage.

“Most organizations cut their social media teeth through marketing, and by now, the value of engaging with customers directly and non-stop is clear. The organization itself is the next frontier,” said Janet Swaysland, a Human 1.0 advisor and project leader of the study. “But many companies are more focused on the technology than the cultural realities of engaging their employees in new ways. We’re so pleased to be working with The Great Place to Work Institute team to provide another lens, with insights on the trust, beliefs and behavior that drive social media success in the workplace.”

“We see many of the "Best Companies" to Work For integrating social media into their internal and external communications practices,” said Great Place to Work CEO, Susan Lucas-Conwell. The question for these workplaces is not how do we police our employees’ social media usage but how do we leverage our incredible brand advocates and give them access to social tools that will improve how we communicate with each other, how we provide customer service, and more. We’re thrilled to be working with Human 1.0 to investigate this further.”

“The Social Workplace Trust Study” is the latest research initiative from Human 1.0. The firm’s “Tribalization of Business” study led to the publication of “The Hyper-Social Organization: Leveraging Social Media for Competitive Advantage” by Human 1.0 partners/co-founders Francois Gossieaux and Ed Moran.

The Social Workplace survey is now open to employees of all levels at companies of any size and across all industries. A direct link to the survey is here. The full study will also include in-depth interviews. Results will be published in early fall.