Improve Conversion This Christmas with Behavioral Email
Wednesday, August 1, 2012 | 2:00 p.m. ET/11:00 a.m. PT
Christmas is an important time for online retailers. Email marketing is one of the most popular ways to improve conversions during the holiday selling season. Major online retailers increase their email volume during November and December in order to capitalize on this short sales period.
This webinar will help you get started on the road to a successful Christmas campaign. RedEye will outline 10 steps to success this holiday season to ensure your emails work to increase your conversion. They include:
Start Planning Now
Assess Last Year's Campaign
Test
Clean Your Mailing List
Make Unsubscribing Easy
Set Up Your Triggers
Decide Your Timing
Integrate Offline Strategy
Plan Your Offers
Behavioral Email is Not Just for Christmas
RedEye will provide in-depth information on each of these items in order to help you plan for this Christmas shopping season.
Can't make it on August 1st? No problem! All Target Marketing Group webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.
SPEAKERS
Brian McConnellPresident, RedEye Inc.
Shannon Smith Vice President, Business Development RedEye Inc.
Bill McGowan VP, Business Development RedEye Inc.
INTRODUCTION BY
Jen DiPasquale Publisher Retail Online Integration & eM+C
