Opening Keynote:
Integrated Marketing Strategy
and The Big Picture

Thursday, August 16, 2012 | Session Available: 10:15am - 11:15am ET




Robert Brosnan is Forrester's senior analyst serving customer intelligence professionals. He has written or contributed to reports on "Campaign Management Customers Get Personal"; "The Forrester Wave: Cross-Channel Campaign Management, Q1 2012;" "3 Approaches to Marketing Technology"; "The State Of MRM In 2011" and "How Listening Informs Campaign Management." Join us to get his expert take on the integrated marketing landscape and how to use integrated, multichannel strategies to gain competitive advantage, boost ROI and win in your markets, including:

1. Media channel trends, consumer adoption of technology and how marketers are responding to it
2. How to develop, plan and execute multichannel campaigns to match those movements
3. The next steps to take control of your multichannel marketing

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