The new Timeline format for Facebook Brand Pages, introduced earlier this year, offers exciting new opportunities for reaching audiences with your brand story. Early marketing research indicates the Timeline format can help enhance engagement and interest in your brand. A study by Simply Measured showed an average increase of 46% in engagement per post and a 14% increase in overall fan engagement for pages that have moved to the Timeline format.
With the Timeline format, it's important to have a clear understanding of how to best leverage its components and features in order to optimize the brand experience on your pages.
This 45-minute session will provide:
- Practical insights and considerations that can help you best take advantage of this new format based on your social marketing goals
- Recommendations on how to use these pages to express your brand visually with engaging features such as a cover image, profile pictures, views, and apps
- Key considerations for the types of posts to leverage to support your brand story
