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 |  | Progressive Marketer Webcast Series: Building an Integrated "Sales and Marketing Factory" - A Case Study of Concur Technologies
Thursday, August 23, 2012 | 2:00 p.m. ET/11:00 a.m. PT
Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that's still a key first step toward customer acquisition, marketing's role now extends far beyond the top of the funnel: to establishing an integrated "sales and marketing factory."
In this webinar, you'll learn how Concur Technologies aligned their sales and marketing team by creating a lead management framework that provides the taxonomy, process, and metrics from successful lead management.
Key takeaways:- How to start the process of aligning sales and marketing
- Why establishing a Demand Funnel is a critical first step for effective demand generation
- Concur's funnel model that integrates marketing, lead development, and sales
- How Concur integrates lead scoring and nurturing with the Demand Funnel
- How the Demand Funnel is used to measure pipeline volume and velocity
Sponsored by: Eloqua
For more information, and to register, Click Here
Can't make it on August 23? No problem! Target Marketing Group webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.
 | | SPEAKERS | | |  | Greg Forrest
Sr. Manager of Marketing Operations
Concur Technologies |  | David Lewis
Founder and CEO
DemandGen International | | | MODERATOR | | |  | Andrew Gaffney
Content Director
DemandGen Report | |
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