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Use portfolio optimization to improve search campaign results. | Dear Digital Marketer, | Does your search campaign react quickly and easily to changes in economic and consumer behavior? If the answer's no, it's time to consider portfolio optimization. Our white paper, "Algorithms and optimization for SEM," explains the logic and strategy behind this data-intensive method. | Optimize your strategy. Geared for performance, Adobe's portfolio optimization method helps you measure, manage, and adapt your search campaign strategy. Our white paper explains the method in detail, including how to: | | Increase ROI while staying on budget | | Determine which methods to use and which to avoid | | Use algorithms to quickly and accurately forecast for success |
| Boost your results. Take the time to read "Algorithms and optimization for SEM." Packed with in-depth examples of portfolio optimization hard at work, this resource will help you boost your bottom line. | Download now > |
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