Digital Marketer’s innovative and informative blog, written by Managing Editor Josh Loposer, has posted information on the recent fundraising done by Square, the credit card swiping cell phone accessory company.

Loposer said that “the list of investors includes names like Citi Ventures and Starbucks, which is clearly bullish on mobile payment technology. Square’s primary product is the iOS and Android compatible attachment (I’m not a big fan of the term “dongle”), which has proven to be one of the most practical ways to bridge the digital payment gap in an increasingly cashless society.”

TechCrunch said the impressive $200 million funds raised from several big name investors values the company at $3.25 billion, wrote Loposer in the blog.

While this is by no means a life-changing event for marketers, Loposer wrote that the advantages can be huge for certain uses.

“If you’ve ever sold your wares at a craft fair or you’ve been in a band,” wrote Loposer, “then you know how many sales you lose when you point someone toward an ATM machine and they never return.”

Information like this is available on a daily basis on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.

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