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 | The New Content Marketer--
Winning Strategies for Driving Results
with Video and Social Media
Thursday, September 27, 2012 | 2:00 p.m. ET/11:00 a.m. PT
As the digital landscape evolves and mainstream media transforms, marketers are developing new strategies for engaging with consumers. In today's social world, marketers must make sure they are attracting consumers and sustaining their attention--not just interrupting them with ads.
At every stage of the customer lifecycle, online video and social media can help integrate paid, owned, and earned media more closely to increase impact and ROI. But first, marketers must overcome considerable complexity. With more device types, online channels, underlying technologies, and cross-platform consumer behavior data to account for, managing cost and time-to-market is a constant challenge.
Join us as we discuss the opportunities and challenges presented by the rise of content marketing, social media, and online video, and how Brightcove is helping organizations to rise above these challenges and focus on producing great content for their audience.
Sponsored by Brightcove
For more information, and to register, Click Here
Can't make it on September 27th? No problem! Target Marketing Group webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.
 | | | SPEAKER | INTRODUCTION BY | | |  | Steve Rotter
VP of Marketing
Brightcove |  | Jen Dipasquale
Regional Sales Manager
Target Marketing | |  |
* As a subscriber to a Target Marketing Group publication, we thought this information might be of interest to you. This webinar is powered by the Target Marketing Group however, the content within was developed solely by the sponsoring company. |
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