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Trust Guard Announces New Customer Focused Social Media Campaign
Website security expert, Trust Guard, has announced a new social media campaign that will focus on helping clients and future clients increase sales. Co-founder Dave Brandley, explains that the plan is based on taking customer appreciation to a new level.
This is what sets us apart from other companies...we continually provide support for our clients and the public
September 10, 2012
Security expert, Trust Guard, known for their PCI Compliance Scanning and Trust Seals, has announced a new, customer focused, social media plan to help clients and potential clients increase sales; according to co-founder Dave Brandley.
Brandley said in a recent interview,”When operating online there isn’t anything that doesn’t depend on another factor. Skipping something could cost you your business. For example, you'd be surprised that many business owners don’t realize there is a very significant relationship between website security and increasing sales. People often believe they are two completely different concepts but they actually go hand-in-hand. It’s all about trust.”
An excerpt from Trust Guard’s blog reads,“The challenge of e-commerce is that you have to make a great impression immediately, make a potential customer feel safe, and earn trust, without being present. How do you make a good impression, earn trust, and give a potential customer a positive experience that makes them want to place an order?.”
Both Trust Guard's website and blog offer information explaining the relationship between website security, trust and increasing sales. Their website provides videos, graphics, charts, articles and even customer testimony. Their blog, provides articles on an array of subjects connecting the dots between trust, website security, and sales. Many of their blog articles cover buyer psychology, hacking news, identity theft protection, PCI Compliance, website security, and website design.
Trust Guard’s employees dedicate hours every week to researching relevant information from a number of news sources and articles for their blog,Twitter, and Facebook. According to Brandley they are “dedicated to well researched information that can be used to strengthen any online business.”
“This is what sets us apart from other companies,” said Brandley, “we continually provide support for our clients and the public.”
For more information on free business information subscribe to Trust Guard’s blog, “like” them on FB or follow them on Twitter.
