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| 7 Ways Tag Management
Can Benefit Online Retailers
Thursday, November 1, 2012 | 2:00 p.m. ET/11:00 a.m. PT
One of the biggest challenges in digital marketing and web analytics today is the costly and time-consuming task of managing all of your web page tags (JavaScript snippets) that online marketing vendors require. Enter tag management, one of the hottest digital marketing innovations of the new decade. Tag management enables e-commerce marketers to easily deploy and manage their mission-critical online solutions - everything from web analytics to personalization - on their own without ongoing IT assistance, and without JavaScript expertise.
Learn why leading brands are adopting this new technology to help increase marketing agility, reduce costs, improve web site performance, improve vendor selection and even protect consumer privacy. Listen in to this engaging webinar led by Andrew Edwards, the CEO of Technology Leaders, a web analytics and digital marketing consulting company and co-founder of the Digital Analytics Association (formerly the Web Analytics Association), and Erik Bratt, Vice President of Marketing, Tealium, as they discuss:
- what tag management is and how it works;
- the seven benefits of using a tag management system;
- the latest trends around tag management; and
- case studies illustrating the benefits of tag management for retailers
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by Tealium
For more information, and to register, Click Here
Can't make it on November 1st? No problem! Retail Online Integration webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand. |
| SPEAKERS |
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Andrew Edwards
CEO
Technology Leaders
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Erik Bratt
Vice President of Marketing
Tealium
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| MODERATOR |
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Melissa Campanelli
Editor in Chief
Retail Online Integration
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