A new Chicago company rails against the industry’s trend of high-priced cinematic videos. Vanilla Video, as their name implies, opts for clean and professional, unedited video at truly affordable pricing. Starting at $99, customers can order HD coverage for any event or production in half-hour increments. Vanilla Video is first to market in what they describe as On-demand Videography; allowing customers to call on their team of expertly-trained videographers at a moment’s notice.

“Everyone else is just delivering an edited video, but that means the video is locked forever and can’t be undone,” says Nick Romano, Operations Manager & Co-Founder. “We’re filming people’s memories and we take that very seriously. Unedited video is sincere and true-to-life. If we cut it down, all the details would be lost.”

Vanilla Video offers a convenient feature known as Split Coverage, allowing customers to save money between multiple locations or times—making their service perfect for weddings. Since wedding ceremonies and receptions are commonly split by two hours or more, brides are stuck paying their videographer for the time in-between. Vanilla Video solves this problem by allowing customers to only buy the coverage they need.

Another great feature: all videos are delivered online, next-day. Customers receive a personal link to manage and share their videos with friends and family. The personal link allows customers to download unlimited digital copies or steam the videos to any mobile device. Customers can also create their own DVDs and Blu-Rays or upload their videos to their favorite social networking websites.

With sharing in mind, every half-hour of coverage includes two Vanilla Clips—the most important moments from the event. Vanilla Clips tend to be short and to-the-point, making them perfect for sharing online.

For more information, visit VanillaVideo.com.