Good customer relationships are crucial in almost any business.With more customers utilizing online channels for transactions ranging from; online banking to filing claims, trading stocks, learning about products or making purchases- website performance can make or break that relationship.
Three quarters of those who experienced problems have gone to a competitive site
86% of online consumers don't return to a company's website after a poor experience
A third of those having a sub-par experience on a company's website tell others
Peter Wannemacher, eBusiness Analyst for Forrester Research will speak about the importance of a good customer experience and the impact it has on your business.
Join guest speaker Peter Wannemacher and Mark Eshelby, Compuware APM Product Manager, for a webcast where you will learn:
How customer experience impacts the bottom line
How online customers behave when there are problems
Why performance is even more important around crunch times like Tax Season
How performance testing in advance of trigger points can save your customer relations
About the Speakers
Peter Wannemacher Peter serves eBusiness & Channel Strategy Professionals. His focus is on digital financial services in the US and Canada, helping firms better engage, serve, and sell to customers through online, mobile, tablet, and other remote touchpoints. He has helped banks, billers, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include “Mobile Channel Strategy: An Overview” and “The ROI Of Mobile Banking”
Mark Eshelby As a Senior Product Manager at Compuware, Mark is responsible for developing the strategy for the Compuware Gomez load and performance testing offering. Mark has worked in the Automated Software Quality market for 20 years in product management and consultative roles. He has worked with hundreds of companies around the globe on their performance testing objectives. Mark joined Compuware from Micro Focus where he was product director of requirement and testing products strategy.
