Intelligently and quicly optimize your search marketing. Download now
Intelligently and quickly optimize your search marketing
Dear ,
Advertisers are no longer challenged with a lack of marketing data. Instead, they are now facing the challenge of unifying and making sense of the large amounts of user information, advertising data, and onsite metrics to increase ROI.
The integration of two Adobe Digital Marketing Suite products, Adobe® AdLens and Adobe SiteCatalyst®, has allowed marketers to act on all of their digital advertising data and metrics and meet their online marketing goals.
This new AdLens and SiteCatalyst integration offers advertisers:
Seamless data integration between AdLens and SiteCatalyst products
Access to granular SiteCatalyst data including click-time and transaction time, ideal for optimization
Automatically tracked micro-convertions used to drive lower funnel optimization
Visibility to more metrics such as time spent on site, bounce rates, etc used to improve predictive models and budget allocation
Ability to run predictive models, performance simulations and reports based on any of the pre-defined attribution rules
Capabilities to build models for historical data using alternate attribution rules and optimization goals
Full SEM reporting in SiteCatalyst, including advanced reporting solutions such as Report Builder and Discover
