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Monday, November 5, 2012

5 Steps to Finding—and Converting—Your Target Business Audience Online

Retargeting, Self-Service
5 Steps to Finding—and Converting—Your Target Business Audience Online
Your target audience is online right now. But do you know where to reach them?

In order to generate qualified leads, today’s marketers must use highly relevant online marketing campaigns to identify the audiences that matter most to their businesses.

"5 Steps to Finding—and Converting—Your Target Business Audience Online" covers the key strategies marketers need to reach their target audience, including how to:
  • Identify and segment your ideal prospects online
  • Create compelling buyer personas to help your messaging stay relevant
  • Refine your marketing approaches according to where your prospects are in the sales cycle
  • Incorporate display advertising and retargeting to stay in front of your target audience and minimize lost conversions
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