Qualified leads are hard to get; you can’t afford to lose or waste them. 70% of the qualified leads that make it to sales get disqualified or discarded, often because they just aren’t ready to buy now. But 80% of those “bad” leads will ultimately go on to buy from you – or from a competitor – within 24 months. What to do? Nurture them until they’re ready to buy.
Learn the six foundational steps your company can take to set up a successful lead nurturing program, including:
Designing a basic lead nurturing program
Learning how to refine and expand your program
Measuring the progress of your lead nurturing program
Act-On Software's cloud-based integrated marketing platform is rapidly becoming the foundation for successful marketing departments in organizations of all sizes. Act-On's highly intuitive user interface, complete online marketing tool set and affordable pricing starting at just $500/month have enabled the adoption of marketing automation technologies without dedicated IT support. www.act-on.com
