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Thursday, November 8, 2012

A New Buying Model for Real-Time Media

American Marketing Association
AMA Webcasts
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Please Join the American Marketing Association for a Live Webcast titled:

A New Buying Model for Real-Time Media
For more than 100 years, cost per thousand (CPM) pricing has controlled how advertising was bought and sold and how different media properties were compared. However, with the growth of real-time advertising over the past few years, there is a significant opportunity for advertisers to reach more targeted viewers, gain efficiency and improve ROI. 
In this webinar, Chris Martellotti, Quantcast's Performance Marketing Strategist, will explain why real-time display buyers should consider shifting their focus from cost per impression to a more conversion-focused metric. And with that, some should explore changing their fundamental unit of pricing from CPM to cost per action (CPA). This webinar will also help buyers understand if they're actually ready for CPA buying and provide advice on how to get started. .
Register now!learn more

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DATE:
November 14, 2012
TIME:
10am PT / 11am MT/
12pm CT / 1pm ET
PRESENTER:
Chris Martellotti, Performance Marketing Strategist, Quantcast
MODERATOR:
Anthony Salas, American Marketing Association
COST: 
Complimentary
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SPONSORED BY:
 
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