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Wednesday, November 7, 2012

Enhance search marketing by displaying products across Google Search and Google Shopping


Google Product Listing Ads (PLAs)

Enhance search marketing by displaying products across Google Search and Google Shopping

Product Listing Ads (PLAs) are more than just a new ad format on Google. They are transforming search marketing with their rare combination of high volume and profitable efficiency, and they are no longer free. Now that Google has moved all product listings to a CPC model, search marketers need to move quickly to capitalize on this new opportunity.

Adobe AdLens can show marketers how to create, manage and optimize PLAs through a single interface.

In this session learn how to:
  • Create product targets, leveraging existing data feeds
  • Analyze Product Listing Ads at the SKU level for increased visibility
  • Automate bid optimization and forecast performance in this new auction environment

Marketers can learn how to capture this growing new source of qualified traffic just waiting to be triggered by existing product feeds, whether those feeds are managed in-house or through a third party feed management vendor. Adobe AdLens’ proven bid algorithms have provided substantial lift to search ads for years, and top retailers have already been successful in applying them to PLAs. Find out how.

Thursday, November 15, 2012
10:00 a.m. PST / 1:00 p.m. EST

Speakers:
Chris Haleua — Product Manager, Media & Advertising Solutions
Kiyoshi Ihara — Product Manager, Adobe AdLens
James Varughese — Business Analyst, Adobe AdLens