Product Listing Ads (PLAs) are more than just a new ad format on Google. They are transforming search marketing with their rare combination of high volume and profitable efficiency, and they are no longer free. Now that Google has moved all product listings to a CPC model, search marketers need to move quickly to capitalize on this new opportunity.

Adobe AdLens can show marketers how to create, manage and optimize PLAs through a single interface.

Marketers can learn how to capture this growing new source of qualified traffic just waiting to be triggered by existing product feeds, whether those feeds are managed in-house or through a third party feed management vendor. Adobe AdLens’ proven bid algorithms have provided substantial lift to search ads for years, and top retailers have already been successful in applying them to PLAs. Find out how.