How to Drive More On–Target Leads

A key part of your job is to deliver enough leads to enable your sales team to meet their revenue goals. But today it's not just about lead quantity. The marketing technology now exists to help you improve both the quality of the leads you deliver into your funnel and the rate at which sales converts those leads into new business

Combine that technology with a disciplined approach to your marketing and sales process and you'll reap the rewards of more revenue and a lower cost per sale.

Download "The Essential Guide to B2B Lead Generation Campaigns" and learn how to:

• Agree with sales on the definition of on–target and sales–ready leads
• Set realistic marketing goals & establish baseline metrics
• Plan and execute on–target campaigns
• Ensure a successful lead handoff to sales
• Measure the effectiveness of your campaigns

Download the guide today to learn how you can drive more on-target leads for your sales team.