How to Measure Your Marketing:Evaluate 2012 Performance to Look Like a Genius in 2013!
Wednesday, December 5, 2012 | 2:00 p.m. ET/11:00 a.m. PT
Good marketers measure. It's the heart of direct marketing-one of the four characteristic steps that sets direct marketers apart from brand marketers: 1) Target your market, 2) make a direct offer, 3) track your responding customers, and 4) measure performance so you know what worked, and apply what you learned to improve ongoing marketing efforts.
Year-over-year growth is the goal of every marketer, and measuring your 2012 marketing efforts is the key to achieving that in 2013. The good news is that everything you need to know is likely already in your marketing systems! Join us on this essential marketing webinar to learn:
How to measure and evaluate your 2012 marketing programs
How to spot marketing weaknesses and opportunities in the data
Metrics that give real, actionable insights into your marketing performance, and the ones you should ignore
Tips on how to present the data so your team can understand it, use it and draw insights from it
How to continue the evaluation in real-time to improve your marketing every day
PLUS: Live Q&A at the end of the webinar where you can ask your own marketing measurement questions!
Can't make it on December 5th? No problem! Target Marketing Group webinars are archived for 90 days after the live event. Click here to register and get access to this webinar, both live and on-demand
SPEAKER
Lisa Rea Vice President, Marketing Intelligence KBM Group
