Lifecycle Marketing Volume 1 - Best Practice Guide for Acquiring New Subscribers Wednesday, November 14, 2012 | 2:00 p.m. ET/11:00 a.m. PT
Email has cemented itself into the armory of the modern digital and direct marketer. One of the best ways to maximize email engagement is by targeting users based on where they are in the customer lifecycle.
The collection of new email addresses is a vital process to secure growth in any email database. Studies have suggested 30% of users in your database will change their email address within a twelve-month period (making the address you have invalid). If this sounds high, consider why most email databases contain more than 50% of recipients that have not opened an email in the last 12 months.
This webinar will help you:
Discover how to send successful email campaigns by prioritizing quality not quantity when building your email list
Identify useful sources for capturing email addresses
Learn how to effectively encourage users to register for mailings
Understand how to collect the right data with the right permission
Without an email address there is no email marketing. This webinar will teach you how to obtain data and build your list.
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Can't make it on November 14th? No problem! Webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.
SPEAKERS
Brian McConnell President RedEye Inc.
Bill McGowan VP, Business Development RedEye Inc.
Sue Gloeckner VP, Business Development RedEye Inc.
Shannon Smith VP, Business Development RedEye Inc.
INTRODUCTION BY
Jennifer DiPasquale Publisher Retail Online Integration & eM+C
