Study Breaks, a leading college entertainment media company, presents important and relevant tips for businesses to begin their email marketing campaigns with a boom. This marketing medium is not only recommended, but these days is necessary as a way to raise brand awareness, getting information directly to the computers--and even phones--of potential customers instantly. And, best of all, it's free! Here Study Breaks offers guidelines for how to get started.

Tying together all the business' social media should make it easy for the customer to subscribe to the email newsletter, "like" the Facebook page, follow the Twitter and participate in ALL of the social media...

Austin, TX  November 07, 2012

Email Marketing for Business Growth

Now is the time to use the cheap medium of email marketing to let customers know about deals, news, and offers. Considering most people have constant access to their email through smart phones, the customer can always be up to date on a company's news. Email marketing is also easily forwarded to other customers, facilitating business growth.

How to Get Started:

Guidelines and Tips for Email Marketing

1. Segment Customer Contact Email Addresses

This segmentation allows the business to be able to send "targeted, relevant messages" to the customer. Personalizing a campaign for certain types of customers (ie. frequent customers vs. one time buyers) will aid in making the customer feel special, as well as keeping their inbox clutter-free from emails that aren't relevant to that customer.

2. Make Sure Customers can Subscribe to the Emails

Email subscription is a big part of marketing. Tying together all the business' social media should make it easy for the customer to subscribe to the email newsletter, "like" the Facebook page, follow the Twitter and participate in ALL of the social media the business uses. Being able to easily access this information allows the customer to fully participate and be informed on what the company is doing.

3. Make sure Emails include the Brand

Email Marketing is marketing for the company. Therefore, by including the brand logo and using colors associated with the bran,d the customer will start to think about and recognize the business in other places outside of where the business is normally available to them. Think of how many great brands are associated with colors that become their colors.

4. Make Them Concise and Simple

People do not have time to read wordy, lengthy emails about the company's newest employees or the change from one paper company to another. Keep the information within the email simple and relevant to the customer. Include promotions or enticing things that will grab the customer's attention and make them want to read further and learn more about the company.

5. Use Promotions that Involve Multiple Consumers

By using promotions like "Bring two friends and get a meal free," the business encourages the customer to forward the email to their friends to tell them about going. This will bring more customers and more subscriptions to the email, because they will want the opportunity to have same the promotions and deals.

Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.

Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock) and three southeast cities (Athens, GA; Auburn, AL; Columbia, SC). (Studybreaks.com)