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Monday, November 26, 2012

The Hidden Costs of E-Commerce Platforms by Allison Howen


An online store can only be as successful as the e-commerce platform that is running it, which is why it is vital for merchants to map out their business’s needs, goals and budget before they make a commitment to a solution.
But despite this preparation, a newDemandware study reveals that 43 percent of all e-commerce platforms end up having a higher total cost of ownership (TCO) than predicted. In fact, the “Understanding TCO When Evaluating E-Commerce Solutions” study, which was conducted by Forrester Consulting, found that online retailers spend an average of 7 percent of their total online revenue to support their e-commerce platforms, however, 74 percent of merchants don’t believe that their current solutions will scale to support their planned growth.