Thursday, December 27, 2012

3 Tips to Pwn Storify

by Kevin Dugan

Storify’s new site design makes it easier to find relevant content on the site. As part of the more cosmetic changes to the site, Storify also became the latest social platform to add landscape header photos to its users’ profiles.

The changes might also be designed to make Storify less of a distribution tool and more of a destination platform. A quick review of active users shows that few have updated their profiles to capitalize on the new header design. It’s a telling sign that more Storify users tap the social curation tool through content management platforms instead of through the site
I've been playing with Storify to curate content for posts. It's a great tool — one I'll bet you're either not using, or not using to its full potential. Regardless of your Storify-savvy, here are three tips to help you pwn Storify.
1) Curate Cross-Platform Content
Storify is used by most to capture Twitter conversations. The ability to pull in tweets on a certain topic, before they vanish from Twitter’s short-term memory, to select and then organize the best ones into a story is certainly an example of where Storify shines.
But Storify allows you to pull in content from several platforms including Facebook, YouTube, Instagram and Tumblr. You can also pull in direct URLs to easily add content. In an age of distributed storytelling, the need to pull in content from across multiple platforms is important.
One example of using Storify to contain a fast-emerging, distributed story is the #SignalPG Storify I built. It’s based on the Signal event held at Procter & Gamble earlier this year. Storify made it simple to curate content from Twitter, Instagram and YouTube to give a brief event overview of the event.
2) Get Creative With Curation (like Moleskine, Lego & MIT)
And while Storify is typically used to capture temporary moments, like Twitter chats or events, it can be used for projects with longer timelines as well. For a recent product launch, Moleskine tapped Storify to create an online clip book. In addition to news, the brand captured consumer conversation for an even more potent compilation of buzz emanating from the co-branded product launch.
The ability to organize all of the conversation, add context and then embed it anywhere reminds us of Storify’s utility. Creativity is the only limitation as to where and how it can be used. This behind the scenes tour of MIT’s Media Lab. Is a great example of using Storify to give your audience access to something they can’t get elsewhere. And you’re not limited to one platform in doing so.
3) Become a Power UserThis post assumes most users start and stop their use of Storify with Twitter chats. But there are a variety of ways to get more out of the site.
  • Plug-In: Using Storify as a browser plug-in is not just more convenient and efficient, it makes for a much smoother embed, including eliminating duplicate titles between your blog post and the curated story.
  • Research: If you’re using Storify just to curate and distribute your own content, keep in mind a variety of brands and media outletsuse it. The end result is an untapped platform for informal research on a variety of topics.
  • Miscellany: From tapping into each story’s analytics to clicking “View All” on a user’s profile to see all of their stories, there are a few basic steps worth remembering. More basic steps are included in "Getting Started.” This story is automatically generated for every profile and worth walking through. And while you’re at it, if you have a profile on the site, update your header photo!
Other Brands Crushing It On Storify
We’ve seen a broad variety of brands demonstrating how Storify can help content marketing efforts. Here are a few that stand out in addition to the ones highlighted above.

About The Author: Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications forFRCH Design Worldwide. Visit Kevin's blog: Strategic Public Relations.