The air is getting cold and half the radio stations on your FM dial have switched over to full-time Holiday music. It must be December - which means January is right around corner! We hope our newest guide, 20 Marketing Trends for 2013 is a helpful resource as you begin planning for next year.
List segmentation, "big data" analysis, dynamic content - just to name a few - are highlighted as where the marketing world is headed. These will no doubt be the directions your clients want to go as well. But remember - it's all about driving leads. Nothing is more powerful than lead generation. That was the case in 2012 and will be the case for decades to come.
So before you dig deeper into these topics, make sure you understand what it takes to convert traffic into leads. It will show you where it fits with your other offerings and help you get smart around delivery.
We hope you enjoy the ebook!
Sincerely,
Patrick Shea Channel Marketing Manager
P.S. If you'd like to see how HubSpot's software and Partner Agency program can help you deliver more robust service offerings (inclusive of email, of course), schedule a time to talk with a Channel Account Representative.
