App promotion and marketing - How do you measure, track and report your app marketing performance in mobile? Transparency into performance is a challenge that top app publishers know how to overcome. Performance tracking is an important part in measuring ROI on your mobile marketing ad spend, make sure you join the experts and learn the facts about the many methods available - before you make a costly decision.

This technical white paper, How Mobile Ad Tracking Impacts App Marketing Results, outlines the solutions and technologies for mobile advertising attribution and tracking. The essential information includes: