On December 4, fishbat commented on an article published by Business Insider detailing revenue earned by advertising on social media platforms and if it’s worth it for companies to spend money on social media marketing.

According to the article published by Business Insider, about $4.5 billion is spent on advertising on social media each year. Though social media only accounts for 14 percent of online advertising, the article shows that big companies are seeing big returns in relation to what they are spending on ads for social media. For example, the article reports that video game giant Electronic Arts (EA) spent $2.75 million promoting Battlefield 3 on Facebook. Due to the ads, EA received a $12.1 million in return revenue, four times the amount it originally invested in ads on Facebook.

Justin Maas, VP of client relations at social media agency fishbat said, “Social media reaches a large number of people all at once and it’s become a primary source for advertisers. They can save money, while exposing ads to more people.”

The article determined that advertisers using social media to market their products actually made profits. Bottom line: it was worth the investment. The article also revealed that currently only half of advertising campaigns on social media delivered returns five times better than other forms, it also showed the continuous growth of social media. As social media continues to blossom, so does the percentage to yield even larger returns in revenue in the future.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.