On January 17, digital marketing agency fishbat responds to an article published by Search Engine Watch. As we enter 2013, annual budgets for growing companies are evaluated and the justification of a marketing campaign is placed on the chopping block. fishbat asks such company owners, “What metrics matter to you?”

fishbat looks to develop its SEO and social services to deliver better ROI for its clients and future prospects by asking business owners what matters most to their marketing campaign. Gaining perspective of what a client’s goals are and what they expect regarding SEO tactics and strategy can help a business owner better understand what kind of ROI can be earned from a solid marketing campaign.

Digital marketing agency fishbat offers SEO services that measure and calculate your site traffic activity as well as monitors Google Analytics in order to drive the most traffic to your site. The SEO experts at fishbat look to keep their clients informed of all activity on their site for better understanding of ROI origination and cause.

“What should matter most to business owners is the amount of traffic that crosses their website,” comments COO Scott Darrohn. “ROI means nothing if no one is clicking on your webpage and remaining there for a good amount of time. While your site might be the most user friendly of e-Commerce sites, if you can’t measure your traffic or even get consumers there, then your site is purposeless.”

fishbat offers the best understanding of SEO for business owners looking to budget their marketing campaign or improve their online reputation during the New Year.
“We want our clients to understand how SEO works for them,” comments Darrohn. “The more our clients understand where their site traffic comes from, the more likely the client will budget marketing.”

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.