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Wednesday, January 16, 2013

Lorel Releases Tablet-based App to Increase Sales Productivity


An integrated sales tool that helps to quickly produce customer presentations during customer visits; while saving time and increasing the sales closure rate.


Lorel Marketing Group
Quote start"Our mobile tablet application offers a better way to promote the business, and help the organization to engage with their customers while managing their brand and gaining more visibility in the sales process".Quote end
King of Prussia, PA  January 16, 2013
Lorel Marketing Group (Lorel), a full-service marketing agency, today announced the release of a tablet application created for businesses that are seeking for a simple solution to enable their sales organization to deliver compelling content and increase sales.
The Lorel tablet application is designed to support sales representatives in the field by providing them with a comprehensive, consistent database of the most up-to-date company resources within a single application. The Lorel tablet application helps a business equip their salespeople with a secure app that provide access to pricing information, sales presentation materials, customer records and inventory status. With this application, businesses are able to ensure the delivery of a consistent and thorough sales presentation. In addition, the platform is designed to provide representatives with immediate, intuitive access to various resources, enabling him or her to effectively answer questions and meet the unique needs of each individual prospect without the hassle of sorting through numerous documents.
"More mobile tablet applications need to align themselves in the daily operations of a business, specifically in how the applications can integrate into the business systems that are designed to help employees perform their tasks more efficiently," says Sebastian Pistritto, president of Lorel Marketing Group. "Our mobile tablet application offers our clients a better way to display product information, and help the organization to engage with their customers while managing their brand and gaining more visibility in the sales process".
The Lorel tablet application is fully equipped with a back-end content management tool, which allows the organization to quickly and easily update information within the application. As information is updated, businesses have the option to force updates to each representative’s tablet, which they are notified of prior to accessing the application. These ‘Push’ notifications easily ensure that each sales representative possesses the most updated version of all information within the application.
The Lorel tablet application platform possesses a range of customizable features designed to support individual sales representatives with meeting the needs of the specific target audience.
Content Management Tool
An administrative tool is provided to allow easy updating and management of all materials within the application.
Synchronous Force Updating
Content managers are equipped with the ability to force the latest updates within each individual application prior to usage to ensure access only to approved and updated resources and materials. An organization can distribute sales and marketing materials electronically across the entire organization. Business rules can be customized to manage the business and industry compliance.
Secure Login Capability
As the app will be publicly available within the iTunes® store and Android Market™, access will only be granted to those provided with a secure username and password.
Integrated Submission Forms
Sales representatives are able to provide feedback, recommendations and questions directly within the application.
Tracking and Analytics
The Lorel tablet application provides businesses with analytical capabilities to track and capture behavior such as page-views, button clicks, document selections, etc. The business can utilize this to track inventory.
Training
The application provides the ability to train new sales representatives or enhance the knowledge on new products and services with integrated tutorials. The tutorials can be tracked and graded to ensure a certain level of proficiency across the organization.
To learn more about the new tablet application platform for businesses, visit http://lorel.com/salesplatform
Lorel Marketing Group is a full-service, multi-channel marketing agency in its twenty-fifth year of accelerating the measurable success of leading lifestyle and healthcare brands. We specialize in insight mining, strategy development, branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorel has been directly involved in mapping and motivating consumers' brand affinity and purchase activity across every marketing channel. By leveraging strategic, passionate problem solving, Lorel employs earnest collaboration. Privately held, Lorel provides the critical mass warranted to think, solve and execute quickly across every discipline. Visit http://www.lorel.com for more information. Lorel Marketing Group 590 North Gulph Road, King of Prussia, PA 19406