On January 24, 2013, fishbat responds to an article published by Resource Nation which reports that social media marketing is at an all-time low according to the 2012 Small and Medium Social Business Study.

According to Resource Nation, “[M]any [small business owners] are interested in the idea of social media, but their uncertainty of how to best use it deters the business from making it a part of their marketing plan. Of small businesses, a whopping 47% do not use social media at all.”

Resource Nation reports that “the vast majority of small business owners tend to rely heavily on word-of-mouth referrals and other traditional avenues of marketing.”

CEO and founder of social media agency fishbat Clay Darrohn reassures small business owners that social media is a vital tool for a marketing strategy. “Twitter and Facebook are vital to building your brand and generating followers. People trust their peers to make suggestions about the products and services that they love and those types of reviews are important.”

“Many small businesses tend to agree that the lack of awareness about marketing and selling their product is a major start-up mistake,” states the article. Resource Nation reports that, according to the 2012 Small and Medium Social Business Study, many small business owners feel overwhelmed and intimidated by the idea of using social media for marketing purposes.

“We are living in a digital world now with a plethora of tools available for business owners everywhere,” comments Darrohn. Social media marketing firms like fishbat, Inc. give small businesses the opportunity to improve their business by utilizing the power of social media.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.