The relationship between marketing agencies and their clients is a lot like a marriage. You meet, you court, you fall in love, you get married. Next, like all good marriages, you enjoy the honeymoon.
Then one day, you get a one-line email that says, "Can you send me a copy of our contract?" And you already know, you've been fired!
For our latest agency ebook, we studied more than 500 of these 'breakup conversations' to identify the most common mistakes that bring them about.
