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Friday, February 15, 2013

Mobile Video: The Next Social Trend (Infographic)

Mobile and digital publishing start-up Uberflip releases new information about mobile video and its impact on social media marketing.

Mobile Video - The Next Social Trend
Mobile Video - The Next Social Trend
Marketers need a video strategy that covers mobile, social media, and any new platforms that emerge.
Toronto, Canada  February 15, 2013
Uberflip’s latest infographic provides insightful facts and figures about the growth of video, its consumption on mobile devices, as well as what these numbers represent for marketers.
Video is becoming a hot social media trend for 2013. Vine, the Twitter-owned app, debuted in January to much excitement and was soon followed by Facebook’s release of a similar video recording feature on its iOS app.
“Visual content is a proven tool for marketers,” explains Neil Bhapkar, Director of Marketing at Uberflip. “No longer does video just entail creating a 30 second branded spot or a 15 second pre-roll. Instead, marketers also need a video strategy that covers mobile, social media, and any new platforms that emerge.”
To view the infographic, click here to visit Uberflip's blog.
Key takeaways:
-Global video traffic is expected to grow from 16.9 petabytes in 2012 to 45.3 petabytes by 2016
-Mobile video represents 51% of current global mobile data traffic
-87% of marketers use video for content marketing campaigns
-Video ad spending in the US is projected to go from $2.9 billion in 2012 to $6.3 billion by 2015
Data sources for the infographic include Cisco, comScore and eMarketer.
About Uberflip:
Uberflip makes it easy to enhance, share, and track PDF content on tablets and other devices. Within minutes, documents are converted into page turn experiences where leveraging links, video and social media integration is just the beginning. Uberflip's page flipping solution helps companies save costs and make money through new marketing channels. To see Uberflip first-hand, view their monthly newsletter Going Digital.