Online merchants in 2013 face a fundamental challenge: how to stand out in the crowd. As the market increasingly polarizes, with mega-brands on one end of the spectrum and boutique niche retailers on the other, the trick for merchants of any size is to differentiate their brands by showcasing across touchpoints a winning combination of products, offers and services.

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This year, then, merchants should focus efforts on differentiating their brands, using the latest tools and tactics to create a winning brand proposition for their intended audience. Because no single social network or shopping feature is the "magic bullet" that will propel every merchant to success in 2013, this report focuses on three key trends shaping the industry:

Merchants can adapt these themes to their individual businesses to present a relevant combination of products, offers and services across screens and in new formats. The resulting experience will create uniquely irresistible appeal that will engage shoppers, win sales and earn loyalty for 2013 and beyond.

Download the Whitepaper to learn the latest trends facing merchants in 2013 and what strategies you can take to make your brand stand out amongst the crowd throughout the year.