Digital Marketer and contributing writer Rebecca McClay have published the newest blog post on Hootsuite’s Super Bowl social media analysis.

“HootSuite, a social media analytics company, launched a real time Super Bowl Command Center in a partnership with FSC Interactive,” McClay wrote.

“The teams’ dashboard compared — among many other trends – the Facebook likes and Twitter mentions of Ravens to mentions the 49ers over several days, through to the spike to millions of mentions on Super Bowl Sunday,” wrote McClay. “In graph form, HootSuite showed how Ravens mentions slowly edged out mentions of 49ers until Feb. 3, when the Ravens drew more about 500,000 more mentions than the San Francisco team.”

McClay is a business journalist based in Washington, D.C. who was been published in the Wall Street Journal, Arizona Republic, MarketWatch and Bloomberg.

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