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Thursday, February 7, 2013

The New Content Marketer - Strategies for Marketing in a Social and Mobile World


Target Marketing Webinar
The New Content Marketer - Strategies for Marketing in a Social and Mobile World 
Tuesday, February 26, 2013 | 2:00 p.m. ET/11:00 a.m. PT

Register Now

One of the top 2013 marketing goals is content marketing and its ability to drive awareness, generate leads and convert more sales. For many marketers though, the reality is that multi-channel content marketing is challenging. Massive audiences are spread across different social networks, platforms, mobile devices and connected TVs. This leads to platform fragmentation, high development costs and the inability to measure programs holistically. The good news is – you don’t have to solve this problem on your own.

Join Brightcove for this informational webinar on how marketers can break through the noise and develop meaningful and measurable content marketing campaigns across multiple social and mobile outlets.

What you'll learn:
  • Content marketing trends in 2013
  • Real world examples of how brands are using video and social media to drive demand
  • How to engage your audiences across multiple devices
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.

Sponsored by Brightcove


Click here to register for this free webinar today! 


Can't make it on February 26th? No problem! Target Marketing Group webinars are archived for 90 days after the live event. Click here to register and get access to this webinar, both live and on-demand.

 SPEAKERINTRODUCTION BY
 Steve RotterSteve Rotter
VP of Digital Marketing
Brightcove
Peggy HatchPeggy Hatch
Group President and Publishing Director
Target Marketing Group