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Monday, February 25, 2013
Unleashing Personalization Beyond Your Website: Delivering a Relevant Customer Experience Across Marketing Channels
Live Webinar | February 26 | 11:00AM PT | 2PM ET
Develop Personas that can extend across your digital channels
Register here: http://aj.600z.com/aj/132722/0/cc?z=1&b=132717&c=132720
Register here: http://aj.600z.com/aj/132722/0/cc?z=1&b=132717&c=132720
Join us for best practices in applying website personalization principles across your marketing channels
Intellectually, all marketers agree that personalization just makes sense. Relevant customer experience based on your audience’s needs directly translates into business outcomes. But today that experience goes beyond the website as prospects experience our brands across multiple channels. In this webinar, learn how the principles of personalization are applied across channels, enabling marketers to deliver a distinctly relevant customer experience informed by your audience, automatically delivered in real time.
Key takeaways:
- A proven 5-step process for developing cross-digital personas, using the data and technology you have today
- Why personalization has evolved from a feature to a business driver
- How to map cross-digital user journeys to goals
- How to make personas come alive using Sitecore’s Digital Marketing System for marketers
Webinar presenters:
- Beth Bader, Director of User Experience, VML
- Lars Petersen, Head of Business Optimization Services, Sitecore
