James Reynolds tackled a very interesting topic that websites should consider as part of their marketing toolkit on the internet in order to increase traffic and boost sales conversions - geo targeting.

Geo targeting is a method employed by Google Adwords that determines the geographical location of a website visitor and delivers different content to that visitor based on his or her location.

Reynolds further detailed two methods to effectively turn this into a website marketing advantage. These were (a) to know where the market is located, and, (b) to know what the market is searching for. He chose Dubai as a good example to make reference to regarding this topic.

The first element focused on knowing what locale the market is located in. He noted that websites should be specific as to where and to what type of locale their customers belong. “When you set up your geo targeting, you can set it up as broad or as narrow as you like,” Reynolds said.

A search engine marketing Dubai-based solutions provider could very well do this task. “Being able to distinguish between where people are located and what they are searching for is extremely important,” Reynolds further stressed.

The second element, on the other hand, focused on the type of phrases the market is using to search for what prospects offer. Reynolds cited that these would help in defining what visitors want to get and how to get it. In a specific example relating to such phrases, overseas searchers may use search terms like buy property in Dubai, or property for sale UAE.

One very interesting feature of geo targeting that can be set inside the Adwords advertising platform is the customize button. “There’s just one more feature that you may want to explore and that’s by clicking on one or more locations tab and then custom,” Reynolds added. “If you want your ads just to show to people within a ten-mile radius of your business then this tab allows you to do that,” he concluded.

Website traffic and geo targeting will undeniably have an impact on sales conversions. Websites employing geo-targeted advertising methods would have an advantage against their competitors since they would be in a position to carefully target their market across specific locales either from within a local territory or from within an international territory.

For geo-targeted search engine marketing, Dubai-based Click Jam, is one of a number of professional solutions experienced in geo-targeting.

About James Reynolds

James Reynolds has earned great respect in the field and is an experienced internet marketing speaker appearing at events worldwide and often in the media in Dubai where he resides. He is the founder of Search Engine Optimisation agency, SEO Sherpa, and Google Adwords Pay-Per-Click management company, Click Jam. He is an expert in helping entrepreneurs drive sales and increase the overall responsiveness and profitability of their online marketing.