On March 20, social media agency fishbat, Inc. issues a response to the news that Facebook’s newsfeed is changing.

According to a recent article from Streetfightmag.com, “Facebook recently overhauled the design and functionality of its news feed — aiming to become the “personalized newspaper” of the digital age.” These changes could have a lasting impact on social media agencies.

The article reports that Facebook is revamping their newsfeed to create a greater user experience. “The redesigned layout will include bigger photos, maps, and news articles and users can now sort through feeds based on interests.”

Facebook has implemented these changes in order to increase user interaction, and to meet the competition of other social media platforms such as Twitter and Pinterest, according to the article. The new layouts will, “[Make] Facebook ads… bigger, especially photo-driven ads — this is important for businesses to keep in mind as they develop paid ads.”

As businesses continue to create paid advertisements on Facebook, these changes could affect a social media company’s approach and content. The article reports that businesses “will need to use high-quality images with their updates, since these images will be more important hooks for users deciding whether or not to click on a post.”

Sida Li, fishbat's VP of Internal Operations, comments on the article. “Facebook's changes to their newsfeed feature will affect how social media agencies approach issues like advertising placement. We will also use these new features to help develop stronger and more unique content for our clients' Facebook pages. Our agency will look to take advantage of increased user interaction and continue to develop content that engages the consumer and helps businesses build their brand.”

fishbat, Inc. is a full-service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.
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