With the continued emergence of social media channels as viable components of the marketing mix, are you properly aligning your social and content strategies to tell the right story to potential buyers?
Join Ardath Albee, B2B marketing strategist and CEO of Marketing Interactions, and Paige Musto, Senior Manager, Public Relations and Social Media for Act-On, as they discuss:
Creating a continuous, consistent program to align social media and content marketing disciplines over time
Buyer touch points and lead nurturing throughout different stages of each strategy
The shifts to make as social media permeates today's marketing landscape
Metrics for measuring contribution of social media to marketing performance
Success stories and case studies to give you ideas about how to get started
DATE: May 2, 2013
TIME: 10am PT / 11am MT/ 12pm CT / 1pm ET
PRESENTERS: Ardath Albee, CEO & B2B Marketing Strategist, Marketing Interactions, Inc. Paige Musto, Senior Manager, Public Relations & Social Media, Act-On Software, Inc.
MODERATOR: Anthony Salas, American Marketing Association
