The most effective content speaks directly to the buyer.Marketers need to use the language that speaks directly to the buyers' fears, wants, and challenges. Writing to specific personas is much more likely to resonate over a piece of content that is generically written. Compendium'spersona builder allows you to:
Easily create a different persona for each of your target audiences
Develop as many demographic or details necessary per persona
Quickly reference those personas during the content creation process
Identify if you have sufficient content for each persona
Creating personas will take your content marketing strategy to new heights and Compendium's persona builder allows you to do just that. If you are interested in seeing how this works within our content marketing platform, schedule a demo today.
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