Digital Marketer has published their latest blog postfrom contributor Rebecca McClay. The post shares details on the most recent developments from Twitter and Facebook in their quest for video leverage.

“This week, social media giants Twitter and Facebook seem to be in a bit of a competition to leverage their sites with video, as both are pursuing partnerships with other firms that would ramp up their platforms through more than just users’ YouTube links,” McClay said in the post.

“With limited outlets for video ads, Facebook should have little trouble scoring clients. Similarly, Twitter is likely to have substantial success with its strategy as about 33% of its users posted something TV-related in June alone last year, according to a Nielsen, which has partnered with Twitter on further studies of Twitter users and TV mentions,” wrote McClay in the blog post.

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