Thursday, April 18, 2013
Finally, a book dedicated to driving and calculating Marketing success!
This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to optimize marketing campaigns for better visibility into forecasting and reporting!
This 70 page guide will show you:
- The right metrics for understanding and interpreting marketing results
- Why measuring marketing programs is difficult, and how to do it correctly and efficiently
- Revenue metrics that get the executives' attention and prove marketing ROI
- The critical elements of a marketing dashboard
- DOWNLOAD NOW: http://aj.600z.com/aj/135611/0/cc?z=1&b=135606&c=135610