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Monday, April 15, 2013

What are Content Analytics and why do I need them?


Compendium, The Content Marketing Platform
What are Content Analytics and why do I need them?
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Bring your Content Analytics up a few notches.
In today's world marketers have to turn to web analytics to measure the effectiveness of their content marketing efforts - not content analytics.
Compendium's Content Analytics
After all, there hasn't been a good alternative to web analytics for marketers to measure the impact of their content... until we introducedContent Analytics. Content Analytics includes many of the basic tools you find in a web analytics platform, but takes it to the next level.
  • Content Production Stats - allows you to see the content output
  • Out-of-the-Box Segmentation - segment on areas like personas and content categories
  • High Value Action - measure each piece of content to see which is converting best.
Content Analytics gives you insight and understanding of your content marketing efforts that you simply won't get out of a web analytics solution.  We'd love to show you this all in action, so if you're interested Schedule a Demo Today. 
"New research from CEB's Marketing Leadership Council shows that potential business customers are increasingly using digital channels to form opinions about major purchases. Today's business buyers do not contact suppliers directly until 57 percent of the purchase process is complete. The challenge for marketers is to be present in these channels at all times with content that educates buyers and helps guide commercial decisions.”
Sourcehttp://www.thinkwithgoogle.com/insights/featured/b2b-digital-evolution
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